📈 Data Point 

Alfred and Quarterra Merge to Build National Operating Platform

Alfred has merged its property management arm, RKW Residential, with Quarterra Living to form a national property management platform that combines automation, AI, and resident-focused service. The new entity brings together Alfred’s tech-driven operations, RKW’s boutique-style management, and Quarterra’s institutional scale to create a streamlined system that handles leasing, maintenance, communication, and financials. This merger aims to reduce costs, simplify operations, and improve both resident experience and asset performance.

🧭 Market Watch 

Seattle’s Northgate Sees Continued Momentum with $173M Deal

Kennedy Wilson has acquired a 265-unit multifamily property in Seattle’s Northgate neighborhood for $173 million. The location benefits from major transit access and proximity to the newly developed Kraken Iceplex. With tech employers expanding and more renters seeking well-connected neighborhoods, Northgate is emerging as a growth corridor for institutional investment in the Pacific Northwest.

🧾 Rule of the Day 

Loss to Lease (LTL)

Loss to Lease is the difference between a property’s market rent and the actual rent being collected from tenants. For example, if the market rent is $2,000 but tenants are paying $1,850, the $150 difference is the loss to lease. It often arises from legacy leases, rent concessions, or intentional underpricing to boost occupancy.LTL helps investors identify upside potential in income if rents are brought up to market. It's a key metric in value-add strategies.

🌱 Green Build

Eco Phoenix Showcases High-Performance Sustainable Living

Eco Phoenix Apartments, a new development in downtown Phoenix, uses energy-efficient appliances, solar panels, water-saving fixtures, and low-emission building materials to cut utility costs and lower its environmental impact. With LEED certification underway, the project reflects growing investor interest in sustainable urban infill that meets the expectations of younger renters and ESG-conscious stakeholders. Know more.

🏘 Deal Radar 

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