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- 📈 Leasing Momentum: 816,000 Units in 18 Months
📈 Leasing Momentum: 816,000 Units in 18 Months
Ditch grocery store coffee. Support small roasters instead with Trade.
I don’t know about you, but like most Americans, the first thing I reach for every morning is my favorite mug and the coffee in my pantry. For years, I grabbed whatever coffee was on sale at the grocery store, never considering its origin. As long as it got me going, that was enough. But then I found Trade, and it completely transformed my morning routine.
📈 Data Point
Leasing Momentum: 816,000 Units in 18 Months
More than 816,000 apartment units were leased across the U.S. in the past six quarters, according to RealPage data. This sustained demand follows a temporary lull in 2022 and signals that long-term renter demand is healthy. While new construction has slowed in some areas, occupancy rates remain strong in fast-growing metros. Read more.
🧭 Market Watch
Lakewood Ranch Adds Another Growth Corridor
Lennar is bringing its Stillwater community to Lakewood Ranch, Florida—one of the country’s top-selling master-planned communities. Located near Sarasota, Lakewood Ranch continues to attract buyers and renters with its job access, schools, and lifestyle amenities. The new development adds to the area's expansion into wellness-focused housing.
🧾 Rule of the Day
Gross Potential Rent (GPR)
Gross Potential Rent (GPR) is the total rent a property could earn if all units were 100% occupied at current market rent, with no concessions or losses. It’s often used as a baseline to calculate revenue performance and identify lost income.
Formula: GPR = (Market Rent per Unit × Total Units) × 12
Operators compare GPR to actual collected rent to gauge operational efficiency.
🌱 Green Build
Sustainability is Fueling the Multifamily Surge
Multifamily projects are at the center of the current construction boom, and many are being built with a sustainability-first approach. Developers are focusing on energy-efficient materials, passive design, and climate-adaptive infrastructure. These features are no longer add-ons—they are essential for long-term viability and regulatory compliance. Know more.
🏘 Deal Radar
Athens, GA Consisting of 66 units, this multifamily property is located in a rapidly-growing part of Athens. This property offers large two and three-bedroom units. | Inglewood, CA With easy access to LAX, Westside, and South Bay, this property was renovated over the last decade. its located in the tight NW Inglewood region makes it an attractive buy. | Flushing. NY Nestled in a beautiful community with stunning lake view, this property has 47 units spread across seven stories. It has both DOB Architectural approvals and 485x tax abatement. |
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