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- š Meeting the Growing Demand in Durham, NC
š Meeting the Growing Demand in Durham, NC
š Data Point
Salesforceās Agentic AI is Transforming Leasing and Marketing
Salesforce is targeting the multifamily sector with AI tools that automate marketing and leasing workflows. Its Agentics platformāan AI-driven ādigital labor forceāācan generate property briefs, create tailored campaigns, and launch listings in minutes. This approach is expected to reduce manual effort for leasing teams while helping multifamily operators scale faster with fewer resources. The use of AI in property marketing continues to grow, positioning platforms like Agentics as a potential standard in multifamily tech.
š§ Market Watch
Meeting the Growing Demand in Durham, NC
Wood Partners has broken ground on Alta Bethpage, a 261-unit multifamily community in Durham, NC. The project is located near downtown and the Research Triangle Park, a major job hub. With growing demand in the region, the development aims to serve professionals seeking high-quality rentals near key employers. This marks another signal that Durham continues to attract long-term investment and population growth.
š§¾ Rule of the Day
Concessions
Concessions are discounts or incentives offered to tenants to sign or renew a lease. These can include free rent for a month, reduced security deposits, or gift cards. While concessions can help boost occupancy during lease-up or in tough markets, they reduce the effective rent collected. Tracking concessions helps investors understand the true income performance of a property.
š± Green Build
Unlocking Billions Through Energy-saving Technologies
A whitepaper by Parks Associates and SmartRent highlights that energy-saving technologies in multifamily buildings could unlock billions in value. Smart thermostats, HVAC automation, and water-saving devices are now central to energy strategies, helping both owners and residents cut costs. With ESG priorities gaining ground, energy-efficient upgrades are becoming key drivers of NOI growth across portfolios. Know more.
š Deal Radar
Richmond, VA This 156-unit property is located just north of Richmond and is close to major thoroughfares. It includes 61 units that are unrenovated, offering owners the flexibility to generate premiums. | Philadelphia, PA This is a 39-unit new construction mixed-use apartment community, consisting of studio, 1,2, and 3-bedroom units. Its unique floor plans make it an attractive investment opportunity. | Seymour, CT This is a fully-approved site for the construction of 90 townhomes, consisting of two and three bedrooms. The civil engineering for this property is complete. |
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